Fashion Design-Interior Design – Aviation Course Training institute in Hyderabad

What is Diploma in a Fashion Design?

The practice of combining aesthetics and inventiveness in clothing and accessories is known as fashion technology. Students will learn to put their ideas into practice with the help of a fashion technology diploma. Culture and trends from all across the world impact fashion, which is a universal phenomenon. Fashion technology includes more than just designing clothing; it also includes purses, footwear, and other accessories. In the competitive fashion sector, this program will assist the students in locating their specialties. As a result of this program, it will be simpler for you to acquire employment in the fashion technology sector if you have all the necessary design capabilities, such as strong imagination, superior drawing skills, and strong visualization ability. Students can get academic knowledge of the fashion and garment design industries as well as technical experience through the Fashion Technology Diploma program.

Register NOW

Admissions are in Progress...

Eligibility Criteria:



What are the few reasons to study diploma in Fashion Design?

A diploma in fashion design is the ideal degree if you've always wished to work in the fashion industry or become a successful fashion designer. By teaching students about the latest trends in the fashion industry, a diploma in fashion design aids in the development of their talents. The popularity of fashion design is growing. Students receive good pay after completing the diploma degree in fashion design. They are employed by respectable and well-known businesses like Zara, H&M, Ritu Kumar, Calvin Klein, Manish Malhotra etc. With a diploma in fashion design, students who pursue this course of study can work as celebrity fashion stylists and gain notoriety.
Our program covers everything from the prototyping stage of flat pattern cutting, toile modelling, structure, and embellishment, to the promotion of your designs, such as product and portfolio promotion, graphics, and photographic styling. To ensure that our students receive the most up-to-date knowledge and skills, we also conduct guest lectures, workshops, and seminars by industry experts.
As a student in our program, you will maintain a portfolio comprising mood boards, color boards, storyboards, and illustrations, which you can use to showcase your works to potential employers. This will help you build a strong foundation for a successful career in the fashion industry.
At HIITMS Academy, we are committed to providing our students with a holistic learning experience that will help them excel in their careers. Join us today to pursue your passion for fashion design and take the first step towards a fulfilling career in this exciting field.

What are the subjects & topics covered in Diploma in Fashion Design course?

The subjects & topics covered for the diploma in fashion design is listed below:

What are the eligibility criteria for a Diploma in Fashion Design?

Candidates must meet the following requirements to be admitted to a college providing the Diploma in Fashion Design course. For each college that offers a diploma in fashion design, there are several requirements for eligibility. Before applying for a Diploma in Fashion Design, you must meet the qualifying requirements given below. The 10th /10+2 exam or an equivalent exam from a recognised educational board must have been passed by the candidates. If the candidate wants to be admitted to the college of his or her choice based on academic merit, then he or she must meet the requirements of the minimum cumulative percentage needed to be admitted.

What is the admission process for a Diploma in Fashion Design at HIITMS Academy?

One of the fashion designing courses that individuals can enroll in right away after finishing their 10th / 12th-grade exam is the Diploma in Fashion Designing. Let's talk about the admissions procedure.
The applicants must visit the campus for admission
Candidates must complete the application form by providing all relevant information
After completing the application form, candidates must submit the needed documents in the correct format and pay the application cost.

What is the duration for Diploma in Fashion Design course?

A one-year professional diploma education in the subject of fashion design is known as a diploma in fashion design. With practical and hands-on experience, the course assists the students in strategizing and providing services in the fashion and lifestyle market.

What are the opportunities one can get after a Diploma in Fashion Design?

The future of the diploma program in fashion design is promising because more students are becoming interested in this industry.

Fashion Designer: A fashion designer's profession involves understanding the process of producing accessories as well as analyzing the numerous design trends that are currently popular in the field of design. Many outfits, accessories, and shoes are created by fashion designer, who also works on their manufacture.
Fashion stylists: These individuals are in charge of choosing the attire and accessories for various photo shoots or commercials. Coordination of the picture sessions is done in collaboration with fashion photographers, models, makeup artists, and designers.
Quality Control: They are mostly responsible for logistics. They are in charge of ensuring that the various garment fabrics and accessories arrive at their destination undamaged.
Pattern Makers: Skilled craftspeople who design templates for mass-produced apparel, accessories, footwear, and furniture. They are in charge of analyzing and measuring design models.
Visual merchandisers: They are in charge of promoting a brand or company through color schemes, graphics, and other visual elements. They set up display windows and in-store displays for retail establishments.

Future Potential of a Fashion Design Diploma

Given how this industry is developing and how well-liked it is among students, a fashion design diploma has a bright future. Fashion designers are becoming more and more necessary as more individuals become aware of current trends. Following completion of a fashion design diploma, students have the option of starting their firm or joining an existing one.
They might select advanced study as well. Not only in India but also outside in nations where fashion designers may earn a respectable wage, there is an increasing need for them.

Why HIITMS Academy for Diploma in Fashion Design?

A viable career path might be found in fashion design, a developing business in India. If properly trained and led along the right road, this situation presents a great opportunity for aspirants to build a name for themselves in fashion design. Students who want to develop and express their creativity can do so through HIITMS Diploma of Fashion Design program. To create a unique signature for use in creating authentic designs, they do research, evaluate data, and conduct experiments.

Diploma in Fashion Design (DFD)


First SEM:

S.NoSubject CodeSubjectsPaper Theory/PracticalInstructions (hr/Week) Exam (hr) Theory Practical Total
1FD01Basic of Pattern Making & Garment ConstructionTheory/Practical434060100
2FD02Fashion IllustrationsTheory/Practical335050100
3FD03Elements of Design and ColorTheory/Practical335050100
4FD04Surface OrnamentationTheory/Practical235050100
5FD05Introduction to TextilesTheory/Practical235050100
6FD06Computer Aided Designing IPractical23-100100

Second SEM:

S.NoSubject CodeSubjectsPaper (Theory/Practical)Instructions's (hr/Week)Exam (hr)TheoryPracticalTotal
1FD07Computer Aided Designing IIPractical23-100100
2FD08Textile & Surface TechniquesPractical23-100100
3FD09Accessory DesignPractical23-100100
4FD10Fashion Retailing & Visual CommunicationTheory33100-100
5FD11Design Process & PortfolioPractial33-100100
7FD12Basic of Pattern Making & Garment ConstructionPractical43-100100



Objectives: To impart technical skills in pattern making and to acquaint students with knowledge in designing for special categories. This course also provides an insight into technological aspects of apparel manufacturing and to familiarize students with various

Unit 1: Anthropometric study - Body measurements, types of body measurements, body measuring method and standardization of body measurement.

Unit 2: Basics of pattern making and sewing - Introduction to pattern making techniques - Drafting, draping and flat pattern technique. Introduction to tools used for pattern making and garment construction - measuring tools, marking tools, cutting tools, sewing tools, pressing tools. Types of papers used for pattern making, papers of different GSM, its uses.

Unit 3: Pattern making terminologies - Marks and symbols (notches, punch/circles,) pattern information (grain, part, piece, cut symbols) seam allowance, fabric terms (grain, bowing, skewing).

Unit 5: Sewing machine - Types, functions, attachments and uses. Sketching the basic sewing machineand parts and learning threading of single needle lock stitch machine, loading bobbin and bobbincase, fixing, and removing the needle and care and maintenance of sewing machines. Stitching practice on paper and fabric (straight, curves, corners and circular).

Unit 6: Development of samples using sewing techniques - Basic hand stitches - basting, running, chain,tacking, hand overcast, buttonhole, hemming stitches - plain and blind hemming, slip stitch, tailor’s tack. Machine stitches - seam and seam finishes - plain, flat fell, French, turned andstitched, lapped, double top, pinked, over lock, pinked and stitched. Stitch classification.

Unit 7: Preparation of basic bodice block (Pattern set). Development of samples - Darts, pleats, tucks, gathers, ruffles, godets and flounce. Dart Manipulation - Single dart and double dart series using pivot, slash and spread method.

Unit 8: Major components - Development of samples. Sleeves - Sleeves along with bodice and set in sleeves, plain, puff, bell, circular, raglan, kimono, Collars - Peter pan, turtle, shawl, formal shirt collar, mandarin collar, sailor collar. Yokes - with and without fullness.

Unit 9: Minor components - Development of samples. Pockets - Patch pockets, patch pockets with flap, seam pockets, welt pockets and variations. Cuff - Single cuff, double cuff, shaped cuff. Plackets - Self placket, continuous bound placket, two piece sleeve placket and shirt placket Neck line Finishes - Piping, facing (bias facing, shaped facing). Garment closures - Hook and eye, press buttons, shirt button and button holes, visible and concealed zippers,

Unit 10: Demonstration of taking body measurements, anthropometric study, average analysis of bodymeasurements and standardizing the measurements (at least measurements of 15 people to becollected for an average analysis).

Unit 11: Design and development of kid’s wear garment - Zabla, A - line frock and waist line frock.


- Chuter A J, “Introduction to Clothing Production Management”, Wiley India Pvt. Ltd., 2nd edition, 2011.
- Harold Carr& Barbara Latham, “The Technology of Clothing Manufacture”, Oxford Publications, USA,1994.
- Mary Ruth Shields, “Industrial Clothing Construction Methods”, FairChild Publications, 2010.


Unit 1: Fashion figure - Study of various proportions, balance line in drawing fashion figures, gestures,and movements. 6½, 8 head, 10 head, 12 head figures, the fashion face, arms, legs, hands, andfeet.6½, 8 head, 10 head, and 12 head fashion figures - standing, moving andaction. Model drawing - Children, female, and male figures.Body figures and features - Face, eyes, nose, lips, ears, arms and legs.Hair styling - Women/men basics.

Unit 2: Figure analysis, body types - Hourglass, inverted triangle, pear shape, apple shape and lean column (rectangular) designing for diverse body types and ages - infant, toddler, children, young boys and girls.Fabric rendering - Learning to simulate textures of various fabrics - Cotton, silk, fur, net, leather,velvet, denim, corduroy, georgette, chiffon, knitted, crochet, lace, embroidered and printed.

Unit 3: Garment style features - Silhouettes - types of silhouettes, sleeves - set-in sleeve and bodice combination sleeves, dress and blouses - formal and casual, shirts - men and women, skirts - flared, pencil, circular, pegged, gored, trousers - pencil, pleated, bell bottom, cargo, flared,collars - shirt, shawl, mandarin, flat, peter pan, yokes - yoke with fullness, yoke without fullness,asymmetrical yokes, pockets - patch, welt, side, kangaroo, in-seam pocket, cuffs - single, double,pointed, French cuff, band cuff.

Unit 4: Fashion clothing psychology - Role of clothing in physical, social, psychological and culturalscenario, colour psychology, human behavior and clothing, clothing and gender differentiation,clothing and personality, clothing and attitude, clothing and motivation, grooming (for male andfemale).

Unit 5: A detail study on Indian and International fashion designer - their concepts, designs, creation andcollection. Indian Designers - Sabyasachi Mukherjee, Ritu Kumar, JJ Valaya, Wendell Rodricks,Raghavendra Rathod, Manish Malhotra, Bhumika, Shyamal.International Designers - Christian Dior, Gianni Versace, Coco Chanel, Donna Karan, CalvinKlein.Design concept - Folio inspired by one Indian and one International Designer.


- Anne Allen, Julian Seaman, "Fashion drawing - The Basic Principles", Batsford Ltd., London, 1994.
- Drake and Ireland, Patrick John, "Fashion Design Drawing and Presentation", Batsford Ltd., London, 1996.
- George V N Dearborn, “Psychology of Clothing", Franklin Classics, 2018.
- Robert Powell, “Fashion Sketch Book”, Powell Publications, 2018.
- Seamn, Julian, "Professional Fashion Illustration", Batsford Ltd., London, 1995


Unit 1: Elements of design (point, line, form, shape, space, size, texture and colour). Principles of design (harmony, proportion, balance, rhythm, and emphasis). Colour - Dimensions, colour theory (Prang, Munsell colour system, Pantone colours), colour wheel, colour value scale, grey scale, colour schemes. Colour and emotions - Indian approach to colour.

Unit 2: Basic sketching techniques - Hatching, cross hatching, stippling, scribbling, Criss cross, doodling and sketching from live, perspective and its uses - one point perspective and two-point perspective related to fashion.

Unit 3: Introduction to fashion. Fashion terminologies - Fashion, style, taste, trend, FAD, classics, fashion cycle, boutique, haute couture, designer, Prêt A Porter, silhouette, fashion icon, fashion follower, fashion leader, fashion victims, croquis, muse, knock off, Avant Garde.

Unit 4: Design and types of design - Structural design and decorative design - natural/geometric/ abstract/ stylized/ ethnic/ conventional.

Unit 5: Stages of the Fashion Cycles: Introduction, Increase in Popularity or Rise, Peak of Popularity or Culmination, Decline in Popularity, Rejection of a Style or Obsolescence. Length of Cycle: Classics, Fads, Cycles within Cycles, Interrupted Cycles, Recurring Cycles. Unit 6:Fashion Leaders: Fashion Innovators, Fashion Motivators or Role Models; Fashion Victims; Fashion Followers; Fashion Leadership in Manufacturing and Retailing: Fashion forward stores, Mainstream Retailers, Mass Merchants, Traditional Fashion Adoption or Trickle-Down Theory; Reverse Adoption or Trickle-up Theory; Mass Dissemination or Trickle-Across Theory, Fashion Product / Life Cycle New Product / Planning.


- Elisabetta Drudi, TizianaPaci, “Figure Drawing for Fashion Design”, Pepin Press Publication, 2002.
- Gavin Ambrose, Paul Harris, “The Visual Dictionary of Fashion Design”, Bloomsbury Publishing India Private Limited, 2007.
- James Stockton, “Designers Guide to Colour", Chronicle Books, San Francisco, 1984.
- Maier, Manfred, “Basic Principles of Design”, Van Nostrand Reinhold, 1980.
- Sharon L Tate, Mona S Edwards, “Inside Fashion Design", Pearson Education India, 2006.
- Stanyer Peter, “The Complete Book of Drawing Techniques”, Arcturus Publishing Ltd., 2003.


Unit 1: Introduction to Textile design - motif, design development, layout and repeats, patterns. Woven traditional textiles of India, printed, and painted traditional textiles of India.

Unit 2: Study of printing, dyeing, and painting techniques on textiles

Unit 3: Surface ornamentation - Introduction, tools and materials used in surface embellishment. Basic embroidery stitches - Definition, classification, methods and implementation of basic embroidery stitch - Line stitches, chain stitches, loop stitches, filling stitches, knotted stitches, cross stitch.

Unit 4: Traditional Indian embroidery - History, types, symbolism of embroidery of different states of India - Kasuti, Chambarumal, Zardozi, Chickankari, Kutch, Kathiawar, Sindh, Phulkari, Kantha, Kashida - Material, motifs, symbolism, colour, stitches, technique and relevance.

Unit 5: Tribal embroidery - Introduction, types - Nagaland, Manipuri, Lambadi, Thoda with their traditional influence, material, motifs, symbolism, colour, stitches and technique.

Unit 6: Crochet - Introduction, definition, tools, material, techniques, types - single crochet, double crochet, treble pattern. Knitting - Definition, tools and materials used for knitting, techniques employed in knitting, terminologies, features and applications of elementary stitches (garter, stockinette, rib), texture - diagonal, moss, lace pattern, cable pattern, cross and knotted.

Unit 7: Special techniques - Introduction, methods. Appliqué - types and application of work, Quilting - tools, material and techniques, braiding, hooking, smocking, macramé knotting, beads and sequins, tatting Unit 8:Care and maintenance of fabrics


- Anne Mathew, "Vogue Dictionary of Crochet Stitches", David & Charles, London, 1989.
- Reader's Digest, “Complete Guide to NeedleWork”, APH Corp, New Delhi, 1996.
- Satheesan, Innova, “Indian Ethnic Designs”, Honesty Publishers and Distributors, Mumbai, 2009.
- Shailaja. D. Naik, “Traditional Embroideries of India”, APH Corp, New Delhi, 1996.
- Sheila Paine, “Embroidered Textile”, Thames & Hudson Ltd., 1990.
- Usha Srikant, “Ethnic Embroideries of India”, Samata Enterprises, 1998 and 2000.


Unit 1: Introduction to textile fibres. Terminology - Textile, fibre, yarn, staple and filament. Sources and classification of fibres, general, physical, and chemical properties of textile fibres. Cellulose fibres - Cotton, flax, linen. Protein fibres - Silk, wool. Regenerated cellulose fibres - Viscose rayon, acetate rayon, Tencel, modal, bamboo, lyocell.

Unit 2: Synthetic fibres - Nylon, polyester, acrylic, modacrylic, polypropylene, elastomeric fibres (spandex and lycra) - properties and end use. Different types of polymers.

Unit 3: Spinning - Definition and types. Yarn - ply, 2ply, 3ply thread, yarn twist and yarn count. Spinning Process - Ring and open-end yarn spinning. Blends - Types, advantages, properties, and end use. Cotton blends, wool blends, polyester blends. Fancy yarns - types, properties, and end use. Texturization - Types (simplex and complex yarns), properties and end use. Sewing threads - Types, properties, and end use. Yarn testing, TPI, yarn count - direct system.

Unit 4: Weaving- Introduction loom, motions of loom, types of woven fabric. Knitting - types, classification, process of knitting. Other non- woven techniques- felting, bonding, lamination. Home textiles and textile furnishings.


- Bernard P. Corbman, “Textiles: Fiber to Fabric”, McGraw Hill Education, 6th edition, 1985.
- Gokarneshan N, “Fabric Structure & Design”, New Age International Private Limited, 2nd edition, 2009.
- Grosicki, Z J, “Watson’s Textile Design & Colour”, Wood Head Publication, 7th edition, 1975.
- Hayavadana J, “Woven Fabric Structure Design and Product Planning”, WPI, 2015.
- Pizzuto, J J, “Fabric Science”, Fairchild Publications, 10th edition, 2018.
- Spencer D J, “Knitting Technology”, Pergamum Press, Oxford, 1983.


Unit 1: CAD definition, fundamentals of CAD - Introduction, general process of design, application of computers for design, benefits of CAD, CAD in today’s fashion industry

Unit 2: Design software - Introduction, features and its applications.

Unit 3: CAD - Introduction, types of CAD- advantages and applications. CAM - Introduction, categories - - computer monitoring and control and manufacturing support, computer generated work standards - time standards and work measurements. CAPP- introduction and benefits

Unit 4: Process of motif development: Geometrical, stylized, and abstract, enlargement and reduction, various types of repeats and placements for various applications.

Unit 5:Introduction to design software (adobe illustrator) and its tools. Creating basic shapes

Unit 6: Creating motifs and repeat patterns in design software. Editing internet patterns. Creating different textile patterns


- Kathleen Colursy M, “Fashion Design on Computers”, Prentice Hall, 2004.
- Radhakrishnan R, Subramanyan S, Raju V, “CAD/CAM/CIM Computer Aided Design &Manufacturing”,New Age International Publications, 2000.
- Renee Weiss Chase, “CAD for Fashion Design”, Prentice Hall Publications, 1997.
- Taylor P, “Computers in Fashion Industry”, Heinemann Publication, 1990.
- Voisinet Donald D. “Computer Aided Drafting & Design-Concept & Application”, McGraw-Hill, 1987.
- Winfred Aldrich, “CAD in Clothing & Textiles”, Blackwell Science, 1994.


Computer Aided Designing II

Unit 1: Sketching and rendering of garment features - blouses - formal and casual, shirts - men and women, skirts - flared, pencil, circular, pegged, gored, trousers - pencil, pleated, bell bottom, cargo, pedal pushers, collars - shirt, shawl, mandarin, flat, peter pan, yokes - yoke with fullness, yoke without fullness, pockets - patch, welt, side, kangaroo, in-seam pocket, cuffs - single, double, pointed, French and band cuff, sleeves - set-in sleeve and bodice combination sleeve.

Unit 2: Fashion Illustrations -8 head, 10 head, and 12 head fashion figures - standing, moving and action. Model drawing - Children, female and male figures. Body figures and features - Face, eyes, nose, lips, ears, arms and legs. Hair styling - Women/men basics. Stylization of figures

Unit 3: Introduction to image editing - Tools in detail, enhancing images, masking, transforms, working with layers, text effects. Creating an advertising brochure, gradient’s use for rendering and 3D effects, applying filters Unit 4: Fabric rendering -Learning to simulate textures of various fabrics - Cotton, silk, fur, net, leather, velvet, denim, corduroy, georgette, chiffon, knitted, crochet, lace, embroidered and printed.

Unit 5: Design flat sketches along with stitch specifications for the following: Children - Girls (A-line and yoke frock), Boys (shirt and shorts) Adults - Women’s (top, skirt, gown), Men’s (shirt, kurta, trouser) For the above create techpack.

Unit 6: Creating tech pack


- Kathleen Colursy M, “Fashion Design on Computers”, Prentice Hall, 2004.
- Radhakrishnan R, Subramanyan S, Raju V, “CAD/CAM/CIM Computer Aided Design &Manufacturing”,New Age International Publications, 2000.
- Renee Weiss Chase, “CAD for Fashion Design”, Prentice Hall Publications, 1997.
- Taylor P, “Computers in Fashion Industry”, Heinemann Publication, 1990.
- Voisinet Donald D. “Computer Aided Drafting & Design-Concept & Application”, McGraw-Hill, 1987.
- Winfred Aldrich, “CAD in Clothing & Textiles”, Blackwell Science, 1994.

Textile and surface techniques

Unit 1: Importance of textures in design

Unit 2: design development – motifs pattern, layout, and repeats

Unit 3: Care Labels- Introduction, Design, and development of Care labels

Unit 4: traditional textile of India

Unit 5: Textile development for portfolio and design collection


- Anne Mathew, "Vogue Dictionary of Crochet Stitches", David & Charles, London, 1989.
- Reader's Digest, “Complete Guide to NeedleWork”, APH Corp, New Delhi, 1996.
- Satheesan, Innova, “Indian Ethnic Designs”, Honesty Publishers and Distributors, Mumbai, 2009.
- Shailaja. D. Naik, “Traditional Embroideries of India”, APH Corp, New Delhi, 1996.
- Sheila Paine, “Embroidered Textile”, Thames & Hudson Ltd., 1990.
- Usha Srikant, “Ethnic Embroideries of India”, Samata Enterprises, 1998 and 2000.


Unit 4: Introduction to Fashion Accessories - definition, history, classification. Head gears, foot wears, handbags, belts, ties and bows, gloves, scarves - types and its uses.

Unit 5 : Materials and processes - Material sourcing, materials required - leather, straw, fur, and wood. Design development and production.
Unit 6: Jewellery - Jewellery design and production, types of jewellery - precious, costume, bridge. Traditional Indian jewellery - Temple, kundan, minakari, thewa, filigree, terracotta.

Unit 7: Trends and marketing - Fashion trends and marketing of accessories. Study of any 2 accessory designers. (One Indian - Suhani Pittie, Rashmi Vohraand, one International - Cartier, Dominic Jones).

Unit 8: Fashion accessories presentations - Category specifics, designing accessories to coordinate with apparel, presentation boards and specialized presentation.


- Claire Billcocks, “Century of Bags", Chart well Books, New Jersey, 1997.
- Jamila Brij Bhushan, “Masterpiece of Indian Jewellery”, Taraporevala, Bombay, 1979.
- Jinks McGrath, “Basic Jewellery Making Techniques”, Krause Publications, 2003.
- John Peacock, “Fashion Accessories - Men", Thames and Hudson, London, 1996.
- John Peacock, “The Complete 20th Century Source Book", Thames and Hudson, London, 2000.
- MalolowBlahnik, Co Collin Mac Dolw, “Shoes - Fashion and Fantasies", Thames and Hudson, 1989.
- Teresa Searless, “Fabric Jewellery: 25 Designs to Make Using Silk, Ribbon Buttons and Beads”, St.Martin's Press, 1st edition, 2008.


Unit 1: Introduction to Retailing: Meaning of Retailing, The RetailMarketing Segmentation: Importance of Market, Segmentation in Retail, Targeted MarketingEfforts, Criteria for Effective Segmentation, Dimensions of Segmentation, PositioningDecisions, Limitations of Market Segmentation, Store Location and Layout: Types of RetailStores Location, Factors Affecting Retail Location Decisions, Country/Region Analysis,Trade Area Analysis, Site Evaluation, Site Selection, Location Based Retail Strategies.

Unit 2: Retail Marketing Strategies:Target Market and Retail Format, Strategy at differentlevels of Business, building a Sustainable Competitive Advantage, the Strategic RetailPlanning Process, Retail Models, Retail “EST” model, Store Location and Layout: TargetMarket and Retail Format, Gauging Growth Opportunities, building a SustainableCompetitive Advantage, the Strategic Retail Planning Process, Differentiation Strategies,Positioning Decisions, Merchandising management.

Unit 3: The Indian Shopper and assortment Planning, Planograms.

Unit 4: Store design - Definition, its importance, study about props (lights, table and surface, figures, signs and lettering) decorative, signage (outdoor, informational, persuasive, mats), windows(open window, closed window, island window, corner, elevated and shadow box).

Unit 5: Mannequins - Introduction, types (realistic, abstract, headless, plus size, children, sports), functional mannequins (dress forms, flexible mannequins, torso mannequins, standalonemannequin and parts). Importance of mannequins, role of mannequins in retail industry,selection criteria to mannequin, dressing a mannequin and grouping mannequins.

Unit 6: Retail store - Instore visual merchandising - Floor layouts, store study, fixtures and fittings, wallfixtures, point of sale and ticketing, lighting, virtual visual merchandising (proscenia, masking,layouts, types of display, fixtures).

Unit 7: Fashion brand strategies - Introduction, brand identity, brand positioning, and brand image. Fashion brand classification - International designer/luxury brand, National designer/luxury brands, private label brands, department stores private label brands, exclusive licensing brands, SPA retail brands, lifestyle brand.


- Castelino M, “Fashion Kaleidoscope”, Rupa and Co. Publishers, 1994.
- Judith Bell & Kate Ternus, “Silent Selling, Best Practice & Effective Strategies in Visual Merchandising”, Fairchild Books, 5th edition, 2017.
- Luura L Bliss, “Study Guide Visual Merchandising and Display”, Fairchild Publications, 3rd edition, 1995.
- Swathi Bhalla, Anuraag S, “Visual Merchandising”, Tata McGraw Hill Publishers, 2010.
- Tony Morgan, “Visual Merchandising”, Laurence King Publishing, 3rd edition, 2016.


Unit 1: Product and design development - Product development - Appealing to a target market, the product development team, merchandising and seasons. Design development - Groups, items, design elements, design principles, sketching ideas. Developing a sample garment - The first pattern, the designer work sheet and line selection.

Unit 2: Fashion forecasting and colour forecasting, use of online service for forecasting.

Unit 3: Presentation boards - Types of boards - concept boards, product development, forecast and planning. Presentation techniques.

Unit 4: Portfolio preparation - Definition, types and importance, contents of portfolio, different portfolio presentation skills, material management and costing.


- Cynthia R. Easterling, Marian H. Jernigan, “Fashion Merchandising and Marketing”, Pearson Education, 1997.
- David Prakel Asics, “Basics Photography - Lighting”, AVA Publishing, 2nd edition, 2013. 3. Gini Stephens Frings, “Fashion - from Concept to Consumer”, Pearson Education, 9th edition, 2007. 4. Jarnow, J and KG Dickenson, “Inside the Fashion Business”, Prentice Hall, 1997.
- Jeremy Web, “Basics Creative Photography 01 - Design Principles”, Bloomsbury Visual Arts, 1st edition, 2017.
- Linda Tain, “Portfolio Presentation for Fashion Designers”, Fairchild Publication Inc., 4th edition, New York, 2018.


UNIT 1: Entrepreneurship and SEM’s- Structure and features of SEM’s, Establishing SEM’s,Managing SEM’s, Performance assessment and control.
UNIT 2: Project Management: Meaning - Project Management overview, Concept,Characteristics, Project Life Cycle. Phases and classification of Projects, Sources of BusinessIdea, and Technical Feasibility Studies. Project Manager – Roles and Responsibilities.
UNIT 3: Project Formulation- Principles, Techniques of preparation and evaluation, Formulationof detailed project report and presentations, Project management information system. Specimenof Project Report, Financial Planning- Project costing and financing, Sources of Funds,Institutional Finance Support, subsidies etc.
UNIT 4: Designing a Competitive Business Model and Building a Solid Strategic Plan, Buildinga Competitive Advantage, the Strategic Management Process.Conducting a Feasibility Analysis and Crafting a Winning Business Plan, conducting aFeasibility Analysis, The Elements of a Business Plan, What Lenders and Investors Look For ina Business Plan.
UNIT 5: Business Communication: Introduction; Definition; Objectives; Network and Channels;Feedback as the Essence of Communication; Levels of Analysis of Business Communication;Principles of Effective Communication.Significance of Communication: Business Productivity; Inter and Intra-Group Conflict; ConflictResolution and Group Cohesiveness.Types of Communication: Corporate Communication; Formal and Informal Communication.Tools of Communication: Emergence of Communication Technology; Modern Forms ofCommunication – E-Mail, Video Conferencing, etc.Practice in Effective Communication: Drafting – Notice, Circular, Minute, Resolution, Report;Letter Writing – Letter of Offer, Quotation, Order Confirmation, Execution, Refusal andCancellation of Order, Status Inquiries, Recommendations and Credit Collection, Claim.

References Books:

- Entrepreneurial Development - S.S. Khanka
- Project Management -S. Choudhury.
- Entrepreneurship Development & Business Communication – Gangopadhyay & Halder


Unit 1: Designing and construction of garments with style features using drafting, flat pattern technique -Girls - Frock/Gown.

Unit 2: Designing and construction of women’s wear - Ladies top/Salwar Kameez/Blouse.(Any 2 garments)

Unit 3: Construction of garments for portfolio and design collection

References Books:

- Elizabeth Liechty, Judith Rasband, “Fitting and Pattern Alteration”, Bloomsbury Academic USA, 2016.
- Helen J Armstrong, “Pattern Making for Fashion Design”, Pearson, 5th edition, 2009.
- Martin M Shoben, Patrick J Taylor, “Grading for the Fashion Industry”, LCFS Fashion Media, 2004.
- Natalie Bray, “Dress Fitting - Basic Principles and Practice”, BSP Professional Book Publishers, 2nd edition, 1991.
- Patric Taylor, “Grading for the Fashion Industry”, Stanley Thomas Ltd., 1990.